How to Complete a Personal SWOT Analysis

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completing a personal SWOT analysis template

A personal SWOT analysis will help to you in your personal and professional development by asking questions designed to assess your skills and abilities, identify areas of weakness, explore opportunities that may be available, and identify threats to career advancement or personal growth.

Understanding your personal strengths and weaknesses can help you to identify areas for development, and to set meaningful goals in your career and personal life. Begin by asking yourself these questions.


  • What do I do particularly well, or better than others?
  • What qualifications and/or skills do I have?
  • What specialist knowledge and/or interests do I have?
  • What do others see as my strong points?
  • What personal values do I have that others may lack?


  • Are there any gaps in my knowledge and experience?
  • What aspects of my work do I find most difficult?
  • What has limited my progress or held me back so far?
  • What habits have I developed that are unhelpful or limiting?
  • What would others say are my weaknesses?


  • Which forthcoming changes (internally or externally) might provide openings for me?
  • Which industry trends could I take advantage of?
  • What support is available to me for personal or professional growth?
  • What learning is currently available to me?
  • What can I outsource or delegate to free up more time for opportunities?


  • Which forthcoming changes in my organisation or industry might affect my position or career advancement?
  • What potential problems do I face personally or professionally?
  • What competition am I up against from others?
  • Where am I holding myself back?

It might be helpful to ask the opinions of others who know you well, in case there are points you have missed. Once you have this clear picture of strengths, weaknesses, opportunities and threats, you can set clear goals and objectives to minimise threats and increase opportunities. Identify areas for development and either work with a coach or through self-directed learning to develop personally and professionally, and achieve your potential.

Ruth Randall is a Life and Leadership Coach, and Team Development Specialist. Ruth works with teams to help them to build trust, develop strong working relationships, manage stress, and increase productivity and job satisfaction. She also coaches individual clients who want to make changes in their lives, careers and relationships.